About Us

Durafab upholstery fabrics have introduced new standards of performance for home and office furnishings. These fabrics offer the look and feel of natural fibers combined with the stylishness and durability that only synthetic fibers can achieve. Woven with continuous filament yarns using the latest technologies, Durafab fabrics meet the high-performance requirements that professionals expect from contract applications.

We work closely with architects, interior designers, furniture manufacturers, and professionals involved in décor and design—creating modern and practical looks for both home and office spaces. We convert their thoughts, ideas, and visions into fabrics that reflect their aspirations and desires.

Our goal is complete end-user satisfaction. Today’s customers expect fabric performance and style at reasonable prices. This is why Customers keep coming back to us —As we offer a better product at competitive prices.

Call us, and our senior sales representative will visit you to give a full presentation of our fabrics and will be happy to discuss your important project. He will assist and guide you in reaching a workable solution for all concerned.

Durafab (The Fabric Project)

Industrial Marketing is a stocking distributor based in Lahore for the M/S Fabric Project, a leading brand in the country. We have been selling their Durafab office upholstery fabrics line in Punjab and the northern areas of Pakistan for the past twenty-five years.

The Interior Sources (Digital Printed Fabric)

We are also proud to represent M/S The Interior Source, a nationally recognized and trusted brand known for its premium-quality digitally printed upholstery and curtain fabrics, offering innovative designs and lasting durability for modern interior spaces.

Fabric Properties

Appearance & Maintenance

  • Colorfast – Made from a special melt-dyed yarn so the color will not crock, bleed, or migrate. The colors remain fresh and vibrant longer

  • Soil and stain resistant – The fabric resists all water-borne stains — for example: tea, coffee, juice, ketchup, milk, etc. It is also resistant to most chemicals, a great advantage when used in factories and other industrial environments

  • Easy to clean or wash – Dirt and stains can be easily cleaned with household detergent and water or by wet vacuuming

  • Anti-pilling – No fuzzy balls form on the fabric – maintains its fresh look

Comfort & Hygiene

  • Resistant to odors – The fabric simply will not retain smells like those from cigarette smoke, body odors, perspiration, etc. – A highly desirable property for all upholstery applications

  • Unaffected by rot and mildew – The fabric is not attacked by insects or fungus & mildew. It is mothproof and rot-proof

  • Non-allergenic – Will not irritate sensitive skin

Durability & Performance

  • Extremely durable – Excellent balance of strength, elasticity, and abrasion resistance

  • Long-lasting – Stands up well to normal use & abuse and maintains its shape better and longer

  • Dimensionally stable, wet or dry – Finished and preshrunk

  • Quick drying – Furnishings are ready for use even after cleaning

UV Protection

  • With UV protection – Optional UV additive for resistance to the fading effect of sunlight for outdoor applications

Exciting and colorful world of Digitally Printed Fabric

The Interior Source

We represent M/S The Interior Source, an established brand in the market for Digitally printed fabric. We wholesale and retail printed fabrics nationwide.

We are a full service provider. From sourcing of different types of fabrics, then printing on large format printer. Our in-house graphic design department will convert your creative ideas, thoughts and images into high resolution graphics suitable for textile digital printing. Your supplied fabric can also be printed.

Applications

  • Home sofas
  • Curtains
  • Cushions
  • Blinds
  • Partition boards
  • Office sofas & chairs
  • Artworks & murals

Areas of Application

  • Office & home furnishings
  • Auditorium & lounge seating
  • Restaurants & hotels
  • Airports
  • Wall paneling
  • Libraries
  • Schools & colleges
  • Hospitals

Faqs

JPG, PNG, Tiff, Resolution 300 DPI-

Files can be uploaded and shared with us via email or USB.

150 to 300 DPI.

We can print up to 1.5 Yard fabric width.

Polyester based fabric (For example, Velvet, Moscrape and others).

Yes we do.

Yes, we can, provided it is Polyester based fabric.

Four to five working days, provided your artwork is ready for printing.
If we have to prepare the artwork, then eight to ten days.

There is no minimum quantity. But cost of sampling and small orders will be higher.

Yes, the printed fabric is washable and colorfast.

The cost varies for small to large orders. Please contact us to discuss rates / prices.

Yes we do. We have in-house graphic design department. Our experts will convert your images, ideas, pictures and thoughts into a high resolution artwork ready for textile printing. Please contact us to discuss the details and pricing.

Yes indeed you can visit our offices to view our digitally printed catalogs.

Directly from our office OR from selected furniture and Curtain fabric shops located in different cities in Pakistan. Ask our manager to provide you a list of shops in your city.

 

Properties

  • Printed fabric is colorfast, stable weave, and abrasion resistant
  • The fabric is soil and water borne stain resistant.
  • No insect, fungus or mildew will affect our fabric.
  • Dimensionally stable fabric. Pre shrunk and fully finished fabric.
  • Maintenance: easy to clean and maintain.
  • Quick drying fabric.
  • Fabric is resistant to pilling. No small cotton type balls will appear after prolong and constant use

Our Location & Contact Details

Our Address

Industrial Marketing
32 K (Commercial), Phase 1
DHA, Lahore.
Phones: (042) – 35709975, 35709977

Contact Us

Contact Person: Mr. Shiraz Arshad, Sales Manager. 0321-9592107
We work closely with Architects, Interior designers, furniture manufacturers and professionals associated with décor and stylishness creating modern and practical look for home and office spaces. We convert their thoughts, ideas, and images into fabrics as per their aspirations and desires.

Our goal is complete consumer (end user) satisfaction, who expects and demands fabric performance, style at reasonable prices. This is the reason, why customers keep coming back to us as we offer a better product.

Call us and our senior sales representative will visit you to give a complete presentation of our fabrics and will be glad to discuss.

We work through every aspect at the planning

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